The Reserve Agency is a celebrity and talent partnership firm that connects influential voices across entertainment, sports, culture, and media with brands seeking meaningful, high-impact collaborations. The Reserve Agency identify and secure talent with authentic alignment—creating partnerships rooted in credibility, relevance and purpose. We believe influence is most powerful when it’s genuine. Through thoughtful storytelling and strategic alignment, we help brands cut through the noise and connect with audiences in ways that resonate and endure. With years of experience building and managing high-profile partnerships, The Reserve Agency provides strategic counsel from concept to execution, ensuring every moving part works seamlessly. We operate in lockstep with clients and are agents are known for being highly responsive, detail-oriented, and hands-on throughout the entire process. Our bespoke approach prioritizes long-term value—strengthening brands by creating emotional connections and lasting cultural relevance.
Agency specializing in brand ambassadorships that drive real impact. With deep-rooted industry relationships and a strategic approach, we identify the right talent and build authentic, lasting partnerships that align seamlessly with your brand.
Eyad Gheith is a trusted leader in celebrity-driven brand partnerships, known for his strategic instincts, deep industry relationships, and disciplined execution. With a strong understanding of both talent and brand objectives, he has helped organizations leverage influence to drive awareness, engagement, and long-term value. Eyad is often among the first to know when opportunities arise—talent representatives and partners regularly bring concepts to him in real time. His access, discretion, and understanding of the influencer and celebrity landscape make him a valued partner to brands and agencies seeking elevated, results-driven collaborations.
Founder and President, THE RESERVE AGENCY
We connect brands with elite influencers and celebrities who are genuinely invested in the products, platforms, and stories they represent. Every partnership is tailored at a granular level—far beyond surface-level industry matching. By aligning brands with authentically engaged talent and highly loyal audiences, we create natural momentum, credibility, and excitement around every campaign. Our tastemaker network is intentionally curated. We don’t force partnerships—fit comes first. Thanks to our leadership team’s deep industry relationships, we provide access to top-tier creators and celebrity talent that others simply can’t. Cut through the noise with the support of our talent agents across Los Angeles, New York, Miami, Tampa and Cleveland.
Your Trusted Partner for Strategic Celebrity Collaborations
We have been cultivating celebrity partnerships for brands for over a decade.
We are always accessible and we integrate seamlessly as an extension of your team.
We are trusted and relied upon by clients including leading pharmaceutical and consumer health companies.
We deliver results before you invest.
Eyad and his team are a highly respected partner who consistently brings out the best in every team they collaborate with, helping drive meaningful results and achieve key objectives.
United Talent Agency
The Reserve Agency is genuinely a great agency to work with. Eyad is someone who can thoughtfully negotiate deal terms at a high level and then seamlessly transition into execution with ease. We look forward to continuing to work together on future partnerships.
Netflix
I’ve had the pleasure of working with Eyad and team across multiple high-value campaigns. His depth truly places him among the very best in talent brokerage and partnership development.
William Morris Endeavor
The right partnership can transform awareness, engagement, and perception. Whether you’re launching a new initiative, strengthening brand credibility, or creating cultural impact, The Reserve Agency will help you identify the right talent—and execute with precision.
